Founded in 1997 in Southern California.
A product that pursues creativity and functional aesthetics, bringing a new breeze to the mountain biking world.
The first hit product "Speed Lever" gained attention, and earned an even higher reputation with the "Eggbeater" pedal released in 2001.
Nowadays, it has a wide range of products including pedals, wheels, dropper posts, and tools, and is loved by top athletes.